Blog 2.4: Trump and Social Media
1. How much has Trump spent advertising on Facebook about the impeachment process?
Trump has spent about $1.6 million on Facebook posts addressing impeachment.
2. Which voters is he targeting his ads towards?
He is trying to rile up his base. His campaign is using Facebook ads as a way to reinforce the narrative cycle from the White House, Republican lawmakers, and conservative media that impeachment is a political plot against the president by Democrats.
3. What are the ads about?
Political groups spent $284 million on advertising on Facebook in the 2018 elections.
5. What percentage of Trump's advertising is about the impeachment?
Only 30% of Trump's advertising is actually about the impeachment.
6. What age groups is Trump targeting with this advertising?
Trump is targeting the older demographic with people over the age of 35 and also people over the age of 65. Also, 45% are aimed at women, while 55% are aimed at men.
7. Where is Trump avoiding using these ads?
The ads are motivating Republicans to vote.
9. How does Trump's campaign money compare to his potential Democratic opponents?
Elizabeth Warren is targeting states with a lot of people living in them with her Facebook ads. She is doing this to list-build.
Trump has spent about $1.6 million on Facebook posts addressing impeachment.
2. Which voters is he targeting his ads towards?
He is trying to rile up his base. His campaign is using Facebook ads as a way to reinforce the narrative cycle from the White House, Republican lawmakers, and conservative media that impeachment is a political plot against the president by Democrats.
3. What are the ads about?
His ads, don’t deal with the substance of the allegations and instead push conspiracies. They are a way for the president’s reelection campaign to build voter lists, streamline in potential volunteers and donors, and keep public opinion from swinging too far out of Trump’s favor.
4. How much did political groups spend on advertising on Facebook in the 2018 elections?Political groups spent $284 million on advertising on Facebook in the 2018 elections.
5. What percentage of Trump's advertising is about the impeachment?
Only 30% of Trump's advertising is actually about the impeachment.
6. What age groups is Trump targeting with this advertising?
Trump is targeting the older demographic with people over the age of 35 and also people over the age of 65. Also, 45% are aimed at women, while 55% are aimed at men.
7. Where is Trump avoiding using these ads?
Trump is not focusing impeachment ads at the voters in the states that helped him win the electoral college in 2016 and will probably matter again in 2020, such as Wisconsin and Michigan.
8. What impact are these ads having on other Republicans?The ads are motivating Republicans to vote.
9. How does Trump's campaign money compare to his potential Democratic opponents?
At the end of the third quarter of this year, his campaign had $83 million in cash on hand. The best-funded Democratic candidate, Bernie Sanders, has $33 million.
`10. What states is Elizabeth Warren targeting with Facebook ads and why is she choosing these?Elizabeth Warren is targeting states with a lot of people living in them with her Facebook ads. She is doing this to list-build.
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